SHIFT 01
The Flavor Explosion
For a century, mass-produced flavor meant the handful of tastes Victorians already knew: chocolate, vanilla, mint, a few fruits. The Lesser 30 blew that open. Rising incomes and immigration mainstreamed tropical fruits once thought exotic and intimidating: the avocado, the mango, guava, açaí: while flavor chemistry, supercharged after the mapping of the human genome, learned to engineer tastes no one had dreamed of: Earl Grey lavender ice cream, glazed-cranberry-lemon protein bars, and Starbucks' 2003 Pumpkin Spice Latte, which turned a spice blend into a whole season. Some flavors stopped referring to the natural world at all: Purple Thunder Mountain Dew, Meta Moon Prime.









